Tivhi Play – AI-Enabled All-in-One Content Engagement & Earning Platform
Company: Own Startup PoC
Role: Founder/CTO
Project: Tivhi Play App
Team member: 3
About Project:
Tivhi Play is an AI-enabled, all-in-one content engagement, personalization, recommendation, and earning platform designed to provide users with intelligent and highly personalized content experiences across entertainment, movies, news, education, and other digital content domains. The platform combines Generative AI, Agentic AI, Large Language Models (LLMs), RAG, intelligent recommendation systems, content intelligence, gamification, and automation to understand user preferences, analyze content, generate personalized recommendations, and continuously improve user engagement.
Key Technical Works:
- Designed the AI-enabled architecture for transforming Tivhi Play into an intelligent, personalized content engagement and earning platform.
- Designed Agentic AI workflows using LangChain and LangGraph for content intelligence, recommendation, automation, and user engagement use cases.
- Integrated Ollama and private LLMs for secure and controlled execution of AI workloads.
- Designed RAG pipelines combining content ingestion, chunking, embeddings, vector search, retrieval, reranking, and LLM-based response generation.
- Implemented AI-powered content recommendation using user behavior, preferences, content metadata, engagement history, and contextual signals.
- Developed AI workflows for content classification, categorization, metadata extraction, summarization, tagging, semantic search, and content discovery.
- Designed AI agents capable of orchestrating multiple tools, APIs, databases, and content services to automate end-to-end workflows.
- Explored and implemented Model Context Protocol (MCP) to enable AI agents to securely interact with tools, APIs, data sources, and platform services.
- Developed AI microservices using Python and FastAPI for model inference, recommendation services, RAG services, content intelligence, and agent orchestration.
- Implemented LLMOps practices covering model lifecycle management, prompt/version management, evaluation, monitoring, observability, performance tracking, and continuous improvement.
- Worked on LLM fine-tuning and model optimization for domain-specific content understanding and recommendation use cases.
Azure AI Foundry & Azure Cloud:
- Utilized Azure AI Foundry to experiment with, evaluate, manage, and integrate foundation/LLM models for Tivhi Play’s AI-powered content intelligence and recommendation capabilities.
- Implemented Azure AI Foundry-based generative AI workflows for content summarization, classification, metadata enrichment, and personalized content experiences.
- Leveraged Azure AI Foundry model evaluation and prompt experimentation to test AI responses, improve prompt quality, and optimize domain-specific AI workflows.
- Integrated Azure-hosted AI services with LangChain, LangGraph, Python, FastAPI, and RAG pipelines to build scalable agentic AI capabilities.
- Utilized Azure Cloud resources for hosting backend/API services, AI workloads, application components, storage, monitoring, and scalable platform infrastructure.
- Designed cloud-based integration between Azure services, AI agents, LLMs, databases, APIs, and the Tivhi Play Android/eWeb applications.
- Applied Azure cloud capabilities for scalability, security, monitoring, logging, deployment, and production operations.
- Implemented secure communication between cloud-hosted services and Tivhi Play’s mobile, web, backend, and AI components.
Mobile & Web Development:
- Designed and developed the Tivhi eWeb Dashboard using a full-stack architecture with Python, Next.js, and TypeScript.
- Developed dashboard modules for content management, user engagement, analytics, platform monitoring, and administrative operations.
- Designed and integrated REST APIs between the Tivhi Play Android application, eWeb dashboard, backend services, and AI services.
- Implemented Android API communication using Retrofit and Volley for efficient content retrieval, recommendations, user activity, and dynamic application data.
- Designed and implemented a custom hybrid nested horizontal/vertical scrollable RecyclerView architecture for the Tivhi Play home page.
- Built dynamic content sections supporting multiple horizontal carousels within a vertically scrolling feed for a rich and scalable social-content experience.
- Implemented dynamic home-page rendering for personalized content, recommendations, trending content, social presence, advertisements, and engagement modules.
- Optimized RecyclerView performance, view recycling, API loading, pagination, caching, and smooth scrolling.
Backend, APIs & Content Platform:
- Designed scalable ASP.NET Core and FastAPI services integrating traditional backend capabilities with AI/LLM services.
- Developed APIs for user management, content delivery, recommendations, engagement tracking, rewards, analytics, and third-party integrations.
- Developed and integrated the Global Movies Importer API for automated movie content ingestion, classification, metadata processing, enrichment, and content discovery.
- Built intelligent content pipelines combining APIs, databases, AI models, RAG, and agentic workflows.
- Integrated AI capabilities with Watch-to-Earn, Refer-and-Earn, Rewards, Streaks, Gamification, and Advertisement modules.
- Collaborated with data science, backend, Android, frontend, and product teams to integrate AI capabilities across the platform.
- Focused on scalability, security, reliability, observability, performance optimization, and cost optimization across mobile, web, backend, AI, and cloud services.
Skill Sets:
Agentic AI, Generative AI, LangChain, LangGraph, Ollama LLMs, RAG, MCP, LLMOps, Fine-Tuning, Python, FastAPI, ASP.NET Core, REST APIs, AI/ML Recommendation Systems, Content Classification, Semantic Search, Vector Databases, AI Content Processing, Android Development, Google AdMob, Gamification, API Integration, Microservices, Data Analytics, & LLD, Scalable Application Architecture